Are Virtual Events more “Democratic” than F2F events?
Virtual events are one of the fastest growing trends in online marketing, with organizations seeking new ways to connect with key audiences in a cost-effective manner. While there are many benefits to hosing a virtual event, ranging from lower travel costs to bigger audiences…
Are Virtual Events Too Predictable? 3 Reasons to Embrace Randomness, Unpredictability, & the Unexpected
virtualConsistency is the best foundation for the unexpected Over the last several years, virtual event companies have created reliable frameworks and systems to help their clients drive more leads and maximize event ROI. Unlike virtual worlds, such as Second Life, virtual event platform providers aimed…
Wait a Minute, Doc: Five Reasons Emerald City Comic Con and Other Conventions Should Go Virtual
COVID 19 kill-joy Much to the dismay of comic fans everywhere, confirmed cases of COVID-19 rising across the globe have forced many popular fan conventions such as the Emerald City Comic Con (or ECCC) to cancel or postpone their events in order to mitigate the…
Virtual and Face to Face Events – Can’t We All Just Get Along?
Virtual event planners + face to face event organizers = best friends forever? Since virtual events first hit the market, there has been a certain amount of tension between face to face event organizers and virtual event planners. In my previous article, “Ten Things I…
7 Principles for Building an Effective Virtual Event Playbook
“Failing to plan is planning to fail” – Alan Lakein Over the past decade, social media has gained acceptance as a legitimate tool for facilitating conversations between employees and consumers. At the same time, companies have debated the merits (and costs) of setting up an…
Differences between Webinars, Online Meetings and Virtual Events
Many people often confuse “webinars” and “online meetings” with “virtual events.” While each of these other online conferencing tools have their benefits, they are not the same as virtual events. Learn more about the differences between these different types of online meeting spaces – and…
How to Transform Your Marketing with Virtual Events
We are witnessing a unique moment in the history of marketing: more than ever, the key audiences that companies are trying to reach are available in plain sight, offering a free, public 24-hour-a-day, 7-days-a-week “focus group” of customer feedback and customer inquiries. Social media like…
10 Things I Won’t Miss About In-Person Events
Event management is tough… really tough. In fact, if you’re an event planner with any experience, you’re probably one of the only people in the world that knows how to ship an elephant from Dallas to Alaska, negotiate with three vendors at the same time,…
6 Virtual Event Disasters…and How to Avoid Them
“We are the authors of our own disasters” – Latin Proverb. Virtual events are an ideal way to cost-effectively connect and share information with your internal teams, customers and partners. But although the technology now exists to bring together people from wide-ranging geographic locations and…
5 Ways to Make Your Next Virtual Event Feel More Real
We built this city on 1’s and 0’s No matter how many digital events I attend, there are always one or two in-person conferences that I really look forward to visiting every year. At these events, I bask in the cacophony of conversations, sounds, lights and experiences. And most of…