Game Dynamics and Games in Digital Events
Game dynamics vs. games Numerous articles have been written regarding the immergence of game dynamics as a tool to drive customer behavior online. Given the importance of social media, it is not surprising that many of the examples given of game dynamics involve social media…
Virtual Events – Why the Little Things Count
Life is messy and unpredictable. People are energized by the unexpected. You’re organizing a virtual event. Someone on your team asks you how you want to introduce the keynote. The team goes back and forth discussing the various options, weighing the pros and cons of every…
Mobile Digital Events? You’ll Need an App for That!
If you’re considering integrating mobile functionality into your next digital event, it pays to develop a customized digital event mobile application. There are several reasons why mobile apps can add big value by enabling a richer experience for your attendees. Companies are still uncovering new…
4 Ways for NGOs to Use Virtual Events to Help the Developing World
“My greatest challenge has been to change the mindset of people. Mindsets play strange tricks on us. We see things the way our minds have instructed our eyes to see.” – Muhammad Yunus, founder of Grameen Bank International NGOs (non-governmental organizations) deliver vital services and provide essential assistance in…
6 Ways that Virtual Events Can Help Non-profit Fundraising
“Charity begins at home, and justice begins next door.” – Charles Dickens Virtual events are becoming more prevalent as corporations and government organizations look to save money while improving the efficiency of their major meetings – but are virtual events good for non-profit organizations as well? Is it possible for non-profit…
10 Marketing Tips to Drive People to Your Next Digital Event – Part 1
“If you build it, he will come.” – Field of Dreams Digital events are nothing new, but they are experiencing a boom in the business-to-business marketing sector as more companies look to utilize online technology to connect with customers, train employees and share the expertise…
10 Digital Event Marketing Tips Part 2
“Here we are now/Entertain us.” – Nirvana, “Smells Like Teen Spirit” Marketing a Digital Event is about more than just attracting an audience – it’s not just a matter of sending out an e-mail blast and hoping for the best. As I discussed in my previous post about…
Using “Social Proof” at your Digital Events
There must be something to the idea of “the wisdom of crowds,” because people tend to want to go where other people are. “Social proof” is a marketing buzzword that is based on the idea that people tend to seek out experiences that have already…
How to Present at a Digital Event
Digital events offer a new way for companies to connect with their key audiences – but despite the many developments in digital events platforms, interactive features and technological “bells and whistles,” one of the most important elements of a successful digital event is something old: presentation skills. A good presentation…
Making Time Work for You Through Multi-Stage Digital Events
When you’re planning a digital event, it’s important to know what makes planning a one-shot event and multi-stage event different. Any multi-stage digital event brings an additional level of complexity, not only in terms of scheduling the dates but in terms of developing content, scheduling speakers and exhibitors, building an audience and measuring results from each stage of the event. …