How to Create Hyper Personalized Experiences for your Virtual Event Attendees
A few months back, maybe even a little longer ago now, I was listening to Bruno Mars on Spotify. When the album ended, Spotify began streaming a mix of new artists and bands based on my previous preferences. Many of which, I hadn’t previously been…
Virtual Events and the Art of Influencing Influencers
“The secret of my influence has always been that it remained secret.” – Salvador Dali Throughout history, influence has always been a difficult concept to pin down – we seem to have trouble defining it, but we all seem to “know it when we see it”. In…
Measuring Emotions at Virtual Events…Why the Mood-o-Meter Matters
As I’ve written before, emotions matter in digital events. When you host a digital event, you’re not just blandly conveying information and checking boxes on a checklist – you’re hopefully connecting with your audience on a deeper and more memorable level. Your choice of a digital events platform can make a…