Keep it Legal – How to Keep Your Virtual Event on the Right Side of the Law
Virtual events are often embraced by organizations that are looking for innovative ways of doing things – faster, better, cheaper ways of connecting with customers, training employees and building up the organization’s credibility with key partners and market influencers. But despite the promise and excitement…
Virtual Events: Save or Splurge?
“If you would be wealthy, think of saving as well as getting.” – Benjamin Franklin If your company is hosting a digital event for the first time, it can be a bit intimidating. Digital event platforms offer amazing capabilities and almost endless choices, but it…
How to Use Social Media Before, During and After Your Virtual Event
“Marketing is no longer about the stuff that you make, but about the stories you tell” – Seth Godin From a marketing perspective, social media represents more than just a collection of new tactics for acquiring reach and engaging customers; it represents a fundamental shift in…
7 Uncommon Questions You Should Ask Before Choosing a Virtual Event Platform Provider
“If you do not know how to ask the right question, you discover nothing.”- W. Edwards Deming Since founding Social27, I have had the opportunity to engage with hundreds of customers on events ranging from small internal meetings, to large B2B conferences with thousands of…
Is SMB the Next BIG Opportunity for Virtual Events?
Small business is big business, except when it isn’t… On the surface, the SMB segment represents a huge opportunity for virtual event providers. For starters, 99.7% of all business in the U.S. were small businesses in 2019. In addition, as a segment, SMB has been among the fastest to adopt…
Game Dynamics and Games in Digital Events
Game dynamics vs. games Numerous articles have been written regarding the immergence of game dynamics as a tool to drive customer behavior online. Given the importance of social media, it is not surprising that many of the examples given of game dynamics involve social media…
Virtual Events – Why the Little Things Count
Life is messy and unpredictable. People are energized by the unexpected. You’re organizing a virtual event. Someone on your team asks you how you want to introduce the keynote. The team goes back and forth discussing the various options, weighing the pros and cons of every…
Mobile Digital Events? You’ll Need an App for That!
If you’re considering integrating mobile functionality into your next digital event, it pays to develop a customized digital event mobile application. There are several reasons why mobile apps can add big value by enabling a richer experience for your attendees. Companies are still uncovering new…
10 Marketing Tips to Drive People to Your Next Digital Event – Part 1
“If you build it, he will come.” – Field of Dreams Digital events are nothing new, but they are experiencing a boom in the business-to-business marketing sector as more companies look to utilize online technology to connect with customers, train employees and share the expertise…
10 Digital Event Marketing Tips Part 2
“Here we are now/Entertain us.” – Nirvana, “Smells Like Teen Spirit” Marketing a digital event is about more than just attracting an audience – it’s not just a matter of sending out an e-mail blast and hoping for the best. As I discussed in my previous post about digital event marketing, with…