6 Ways that Virtual Events Can Help Non-profit Fundraising
“Charity begins at home, and justice begins next door.” – Charles Dickens Virtual events are becoming more prevalent as corporations and government organizations look to save money while improving the efficiency of their major meetings – but are virtual events good for non-profit organizations as well? Is it possible for non-profit…
10 Marketing Tips to Drive People to Your Next Digital Event – Part 1
“If you build it, he will come.” – Field of Dreams Digital events are nothing new, but they are experiencing a boom in the business-to-business marketing sector as more companies look to utilize online technology to connect with customers, train employees and share the expertise…
10 Digital Event Marketing Tips Part 2
“Here we are now/Entertain us.” – Nirvana, “Smells Like Teen Spirit” Marketing a Digital Event is about more than just attracting an audience – it’s not just a matter of sending out an e-mail blast and hoping for the best. As I discussed in my previous post about…
Using “Social Proof” at your Digital Events
There must be something to the idea of “the wisdom of crowds,” because people tend to want to go where other people are. “Social proof” is a marketing buzzword that is based on the idea that people tend to seek out experiences that have already…
How to Present at a Digital Event
Digital events offer a new way for companies to connect with their key audiences – but despite the many developments in digital events platforms, interactive features and technological “bells and whistles,” one of the most important elements of a successful digital event is something old: presentation skills. A good presentation…
Making Time Work for You Through Multi-Stage Digital Events
When you’re planning a digital event, it’s important to know what makes planning a one-shot event and multi-stage event different. Any multi-stage digital event brings an additional level of complexity, not only in terms of scheduling the dates but in terms of developing content, scheduling speakers and exhibitors, building an audience and measuring results from each stage of the event. …