Microsoft Teams Plus Social27 AI Equals Epic Marketing
While every marketer faces unique challenges, a little artificial intelligence (AI) mixed with Microsoft Teams can help every marketer succeed and thrive. Microsoft Teams Plus Social27 AI Equals…
How to Captivate the B2B Buyer: Their Frustrations and the Solutions
Today, B2B buyers are behaving very much like B2C buyers and they expect similar experiences in their journey to a purchase. The business-to-business (B2B) customer, was believed to…
A Better Way for Content Marketing- The Social27 Playlist
In our digital age, content is king. But, in the age of streaming services like Netflix and Spotify, B2B marketers need a better way to connect with potential…
Hard vs Soft Gating: The Benefits of Soft Gating
My firsthand experience of hard gating We were in the market for an ABM solution and my manager tasked me with preparing and presenting a proposal at the…
How to funnel customers into your business part 1
Many marketers struggle to gauge the efficacy of their content efforts. Utilizing the marketing funnel to strategize content release can ensure more conversions from your great content. Today,…