Are You Spending Too Much Time in Your Inbox?
Automated email funnels are nothing new. Even recommended text in email service providers like Outlook and Gmail have become mainstream. But what if you could send personalized, automated…
Augmenting Your Workforce — Automation and Humans Working Together for the Better
No, automation and artificial intelligence isn’t replacing jobs, it’s augmenting your workforce to make their work more valuable and fulfilling. Augmenting Your Workforce — Automation and Humans Working…
Unleash the power of AI with Microsoft Project Cortex
With so many new advancements in Artificial Intelligence in the past couple years, how do you know where to start when implementing AI into your business? Artificial Intelligence…
Ethics in AI and the Social27 Commitment to Being Ethical and Unbiased
As artificial intelligence (AI) matures, ensuring ethical implementation and unbiased algorithms is critical to successful digital transformation. Ethics in AI and the Social27 Commitment to Being Ethical and…
How to Flip the Drip and Create a Binge Content Strategy in Five Steps
In my first Flip the Drip blog, I introduced the idea of flipping the drip and how it integrates with the modern flipped sales funnel. If you haven’t…
Being Intelligent with Automation — Partnering with a Vendor Versus Managing In-House
Being Intelligent with Automation — Partnering with a Vendor Versus Managing In-House In part 1 of our blog series, ‘Being Intelligent with Automation’, we covered the following key…
Being Intelligent with Automation — Automating Every Industry
Automation can reduce costs, save time and increase ROI, but it needs to be implemented intelligently to garner the best business outcomes. Being Intelligent with Automation — Automating…
Being Intelligent with Automation — Which Type of Automation is Right for You?
Intelligent automation or robotic process automation? A problem-driven approach or a solution-driven approach? Every organization is different. What’s the best implementation approach for your organization? Being Intelligent with…
Three Approaches to B2B Segmentation: Firmographics, Propensity, and Role-Based Marketing
B2B firms now have the capacity to become leaders in customer insight driven analytics. B2C firms have long led customer insights initiatives, driving innovation in marketing analytics. These…
How to Perfect the Customer-centric Sales Funnel
Today, companies struggle to gain and retain customers. In times of cut-throat competition, the importance of efficient sales funnels cannot be disputed. For the uninitiated, a sales funnel…