Conversational AI for Car Dealerships
When I worked in the auto industry, one of the biggest challenges I faced how difficult it was to pick out qualified buyers from the large influx of online leads.
On the other hand, I would often hear customers complain about the buying process; mainly how many times they had to reach out, email or call before they could gather the information they needed to make a buying decision.
Like many other industries, this issue isn’t about supply and demand, because prospects are reaching out and dealerships are seeing leads coming in.
It’s more about the fragmented process that’s in place…..a process that requires human touch for every inquiry and most dealers don’t have the bandwidth to chase and follow up every lead.
The leads that are responded to are not always consistent based on who is responding, the information provided is not always up to date, especially when it comes to inventory, and there is rarely any follow up.
As all these extra works result in sales teams burning out, high employee turnover and the good leads are going to a competitor.
- Imagine if every customer that contacts the dealership has an actual conversation instead of a one size fit all email response
- Takes the time to understand each and every customers’ intentions and needs
- Provides a tailored and an up to date solution to their inventories, finance, service, or any other inquiry. And in real time. No back and forth emails so reducing the need for follow up by creating higher lead conversion rates.
- And is also able to set up an appointment based on customers availability
- Then the entire conversation is packaged, providing context and a CQL, a conversation qualified lead to the appropriate salesperson
- This entire process would allow your sales teams to focus on closing deals instead of wasting time chasing leads
- A powerful Dashboard that provides valuable insights into the entire customer journey
What all this means for the dealership
- You are able to handle 100% of the incoming leads without taxing your sales teams
- Increase your closing ratios…..and increase revenue as a result
- And have a motivated sales force and extremely satisfied customers
Learn more about Conversational AI and our solutions at www.social27.com
Social27 is an AI powered Automation, Augmentation and Analytics platform. Social27 Playlists empower B2B marketers to deliver a personalized and ‘binge-worthy’ content experience in real-time. Our AI Assistant identifies buyer intent, qualifies leads, and schedules meetings; accelerating sales and revenue growth. Social27 Deal Room automates all the repetitive and time-consuming processes in the deal workflow, keeping all calls, contracts, and compliance in one place. And finally, the Partner Ecosystem Accelerator enables velocity across your ecosystem by enabling a #NoFriction customer journey.