How to Flip the Drip and Create a Binge Content Strategy in Five Steps
In my first Flip the Drip blog, I introduced the idea of flipping the drip and how it integrates with the modern flipped sales funnel. If you haven’t…
How to Accelerate Sales- Flip the Drip!
It’s time to drop the outdated drip campaign to meet your potential B2B buyers in a way that meets their unique needs. How to Accelerate Sales- Flip the…
Being Intelligent with Automation — Partnering with a Vendor Versus Managing In-House
Being Intelligent with Automation — Partnering with a Vendor Versus Managing In-House In part 1 of our blog series, ‘Being Intelligent with Automation’, we covered the following key…
Being Intelligent with Automation — Automating Every Industry
Automation can reduce costs, save time and increase ROI, but it needs to be implemented intelligently to garner the best business outcomes. Being Intelligent with Automation — Automating…
Being Intelligent with Automation — Which Type of Automation is Right for You?
Intelligent automation or robotic process automation? A problem-driven approach or a solution-driven approach? Every organization is different. What’s the best implementation approach for your organization? Being Intelligent with…
Three Approaches to B2B Segmentation: Firmographics, Propensity, and Role-Based Marketing
B2B firms now have the capacity to become leaders in customer insight driven analytics. B2C firms have long led customer insights initiatives, driving innovation in marketing analytics. These…
Microsoft Teams Plus Social27 AI Equals Epic Marketing
While every marketer faces unique challenges, a little artificial intelligence (AI) mixed with Microsoft Teams can help every marketer succeed and thrive. Microsoft Teams Plus Social27 AI Equals…
How to Captivate the B2B Buyer: Their Frustrations and the Solutions
Today, B2B buyers are behaving very much like B2C buyers and they expect similar experiences in their journey to a purchase. The business-to-business (B2B) customer, was believed to…
How to Perfect the Customer-centric Sales Funnel
Today, companies struggle to gain and retain customers. In times of cut-throat competition, the importance of efficient sales funnels cannot be disputed. For the uninitiated, a sales funnel…
How to Design a Personality for Your AI Assistant
AI Assistants have been around since the 1960s, but even as their popularity has gone mainstream, their personalities are still largely lack-luster. Chatbots are not new. MIT has…