Augmenting Your Workforce — Automation and Humans Working Together for the Better
No, automation and artificial intelligence isn’t replacing jobs, it’s augmenting your workforce to make their work more valuable and fulfilling. Augmenting Your Workforce — Automation and Humans Working…
How to Accelerate Ecosystem Growth with a #NoFriction Customer Journey
How to Accelerate Ecosystem Growth with a #NoFriction Customer Journey Your manager just handed you a task to buy a new solution for customer success management- adoption, usage,…
How to Implement a Great AI Assistant in Finance — Home Loans
How to Implement a Great AI Assistant in Finance — Home Loans When building an AI assistant for a company in any industry, knowing their customers’ unique needs…
Ethics in AI and the Social27 Commitment to Being Ethical and Unbiased
As artificial intelligence (AI) matures, ensuring ethical implementation and unbiased algorithms is critical to successful digital transformation. Ethics in AI and the Social27 Commitment to Being Ethical and…
How to Be an Intelligent B2B Tech Buyer in 2019
Digital transformation has changed the way that B2B does business. I’ll walk you through how to buy tech intelligently. How to Be an Intelligent B2B Tech Buyer in…
How to Flip the Drip and Create a Binge Content Strategy in Five Steps
In my first Flip the Drip blog, I introduced the idea of flipping the drip and how it integrates with the modern flipped sales funnel. If you haven’t…
How to Accelerate Sales- Flip the Drip!
It’s time to drop the outdated drip campaign to meet your potential B2B buyers in a way that meets their unique needs. How to Accelerate Sales- Flip the…
Being Intelligent with Automation — Partnering with a Vendor Versus Managing In-House
Being Intelligent with Automation — Partnering with a Vendor Versus Managing In-House In part 1 of our blog series, ‘Being Intelligent with Automation’, we covered the following key…
Being Intelligent with Automation — Automating Every Industry
Automation can reduce costs, save time and increase ROI, but it needs to be implemented intelligently to garner the best business outcomes. Being Intelligent with Automation — Automating…
Being Intelligent with Automation — Which Type of Automation is Right for You?
Intelligent automation or robotic process automation? A problem-driven approach or a solution-driven approach? Every organization is different. What’s the best implementation approach for your organization? Being Intelligent with…
Three Approaches to B2B Segmentation: Firmographics, Propensity, and Role-Based Marketing
B2B firms now have the capacity to become leaders in customer insight driven analytics. B2C firms have long led customer insights initiatives, driving innovation in marketing analytics. These…
Microsoft Teams Plus Social27 AI Equals Epic Marketing
While every marketer faces unique challenges, a little artificial intelligence (AI) mixed with Microsoft Teams can help every marketer succeed and thrive. Microsoft Teams Plus Social27 AI Equals…