How to Transform Your Marketing with Virtual Events
We are witnessing a unique moment in the history of marketing: more than ever, the key audiences that companies are trying to reach are available in plain sight, offering a free, public 24-hour-a-day, 7-days-a-week “focus group” of customer feedback and customer inquiries. Social media like…
6 Virtual Event Disasters…and How to Avoid Them
“We are the authors of our own disasters” – Latin Proverb. Virtual events are an ideal way to cost-effectively connect and share information with your internal teams, customers and partners. But although the technology now exists to bring together people from wide-ranging geographic locations and…
Virtual Events and the Art of Effective Listening
Why just “targeting” your customers may be missing the mark If you ask most companies what they hope to accomplish with their next digital event, they will probably give you a long list of sales-related KPI’s including “# of customers reached”, “# of new leads generated”, and “$X in new sales”. Without a…
Virtual Event Profiling – Do You Know What Your Customers Want?
Thinking outside the survey – explicit, implicit and emotional profiling. Over the years, surveys have become a standard tool for capturing customer data at events. In addition to capturing attendance and satisfaction information, surveys still form the backbone of most lead-generation systems. Specifically, the approach…
5 Tips for virtual event attendees – how to make friends, win deals, & have fun
Digital events are just like in-person events, except when they aren’t… Over the course of their careers, most business people have the opportunity to attend dozens of conferences and hundreds of customer meetings. For most of these travelers, the process of participating in an in-person event becomes a largely subconscious process. While some…
Virtual Events: Save or Splurge?
“If you would be wealthy, think of saving as well as getting.” – Benjamin Franklin If your company is hosting a digital event for the first time, it can be a bit intimidating. Digital event platforms offer amazing capabilities and almost endless choices, but it…
How to Use Social Media Before, During and After Your Virtual Event
“Marketing is no longer about the stuff that you make, but about the stories you tell” – Seth Godin From a marketing perspective, social media represents more than just a collection of new tactics for acquiring reach and engaging customers; it represents a fundamental shift in…
7 Uncommon Questions You Should Ask Before Choosing a Virtual Event Platform Provider
“If you do not know how to ask the right question, you discover nothing.”- W. Edwards Deming Since founding Social27, I have had the opportunity to engage with hundreds of customers on events ranging from small internal meetings, to large B2B conferences with thousands of…
Game Dynamics and Games in Digital Events
Game dynamics vs. games Numerous articles have been written regarding the immergence of game dynamics as a tool to drive customer behavior online. Given the importance of social media, it is not surprising that many of the examples given of game dynamics involve social media…
Mobile Digital Events? You’ll Need an App for That!
If you’re considering integrating mobile functionality into your next digital event, it pays to develop a customized digital event mobile application. There are several reasons why mobile apps can add big value by enabling a richer experience for your attendees. Companies are still uncovering new…