What Makes a Great Virtual Event Manager?
Event manager = 1/3 mad scientist, 1/3 psychologist, 1/3 logistics expert. Since digital events share many of the attributes of physical events, it makes sense to start by discussing some of the attributes of event managers in general. In many ways, events are like chemistry experiments – place a few thousand people in…
Virtual and Face to Face Events – Can’t We All Just Get Along?
Virtual event planners + face to face event organizers = best friends forever? Since virtual events first hit the market, there has been a certain amount of tension between face to face event organizers and virtual event planners. In my previous article, “Ten Things I…
How to Transform Your Marketing with Virtual Events
We are witnessing a unique moment in the history of marketing: more than ever, the key audiences that companies are trying to reach are available in plain sight, offering a free, public 24-hour-a-day, 7-days-a-week “focus group” of customer feedback and customer inquiries. Social media like…
Measuring Emotions at Virtual Events…Why the Mood-o-Meter Matters
As I’ve written before, emotions matter in digital events. When you host a digital event, you’re not just blandly conveying information and checking boxes on a checklist – you’re hopefully connecting with your audience on a deeper and more memorable level. Your choice of a digital events platform can make a…
5 Tips for virtual event attendees – how to make friends, win deals, & have fun
Digital events are just like in-person events, except when they aren’t… Over the course of their careers, most business people have the opportunity to attend dozens of conferences and hundreds of customer meetings. For most of these travelers, the process of participating in an in-person event becomes a largely subconscious process. While some…
Virtual Events: Save or Splurge?
“If you would be wealthy, think of saving as well as getting.” – Benjamin Franklin If your company is hosting a digital event for the first time, it can be a bit intimidating. Digital event platforms offer amazing capabilities and almost endless choices, but it…
How to Use Social Media Before, During and After Your Virtual Event
“Marketing is no longer about the stuff that you make, but about the stories you tell” – Seth Godin From a marketing perspective, social media represents more than just a collection of new tactics for acquiring reach and engaging customers; it represents a fundamental shift in…
7 Uncommon Questions You Should Ask Before Choosing a Virtual Event Platform Provider
“If you do not know how to ask the right question, you discover nothing.”- W. Edwards Deming Since founding Social27, I have had the opportunity to engage with hundreds of customers on events ranging from small internal meetings, to large B2B conferences with thousands of…
Game Dynamics and Games in Digital Events
Game dynamics vs. games Numerous articles have been written regarding the immergence of game dynamics as a tool to drive customer behavior online. Given the importance of social media, it is not surprising that many of the examples given of game dynamics involve social media…
10 Marketing Tips to Drive People to Your Next Digital Event – Part 1
“If you build it, he will come.” – Field of Dreams Digital events are nothing new, but they are experiencing a boom in the business-to-business marketing sector as more companies look to utilize online technology to connect with customers, train employees and share the expertise…