Building a Virtual Event Employee Code of Conduct
“Meet the new boss/Same as the old boss.” – The Who Presenting a digital event is still relatively new territory for many companies, especially larger organizations that have more recently embraced digital events as a cost-cutting measure to save on travel. Just as there are…
How to Create Hyper Personalized Experiences for your Virtual Event Attendees
A few months back, maybe even a little longer ago now, I was listening to Bruno Mars on Spotify. When the album ended, Spotify began streaming a mix of new artists and bands based on my previous preferences. Many of which, I hadn’t previously been…
What Makes a Great Virtual Event Manager?
Event manager = 1/3 mad scientist, 1/3 psychologist, 1/3 logistics expert. Since digital events share many of the attributes of physical events, it makes sense to start by discussing some of the attributes of event managers in general. In many ways, events are like chemistry experiments – place a few thousand people in…
Social Distancing: How to still Connect with Customers?
While everyone is grappling with the unknown and unexpected, small-to-medium-size businesses concerned not only with the health of themselves and their families, but also the health off their businesses. The tech industry alone has lost over $1 billion due to cancellations and shutdowns in this worldwide time…
Tweet? DM? Sell? – 8 Ways to Improve Your Virtual Event Etiquette
As we grapple with social-distancing and increasingly rely on virtual events for some semblance of normalcy, community and connection, I want to cover virtual event etiquette for attendees and share some tips on how to get the most out of your virtual event experience. The…
How to Make Your Next Virtual Event Fascinating
Virtual smiles and Hershey’s kisses We’ve all been to events where part of the experience includes an “Expo”, where sponsors and vendors set up 8 x 10 ‘booths’ to promote their products and engage potential clients in a conversation. They buy the space and spend…
Are Virtual Events Too Predictable? 3 Reasons to Embrace Randomness, Unpredictability, & the Unexpected.
Consistency is the best foundation for the unexpected Over the last several years, digital event companies have created reliable frameworks and systems to help their clients drive more leads and maximize event ROI. Unlike digital worlds, such as Second Life, digital event platform providers aimed…
7 Principles for Building an Effective Virtual Event Playbook
“Failing to plan is planning to fail” – Alan Lakein Over the past decade, social media has gained acceptance as a legitimate tool for facilitating conversations between employees and consumers. At the same time, companies have debated the merits (and costs) of setting up an…
How to Transform Your Marketing with Virtual Events
We are witnessing a unique moment in the history of marketing: more than ever, the key audiences that companies are trying to reach are available in plain sight, offering a free, public 24-hour-a-day, 7-days-a-week “focus group” of customer feedback and customer inquiries. Social media like…
TEDx: The Phenomenon of Digital Knowledge
“I’m an unreasonable person. And if TED is anything, it is the Olympics of unreasonable people.” – Bob Geldof, Musician and anti-poverty activist The annual TED Conference, dedicated to “ideas worth spreading,” has become one of the most influential, exclusive and widely watched events each year. TED stands for Technology, Education…