Create the Perfect B2B Sales Strategy
We host and attend events to make connections, arrange business deals, and find products or services that can help us solve a problem. Events help put you in the right place at the right time; now, all you have to do is strike up a…
Building a Virtual Event Employee Code of Conduct
“Meet the new boss/Same as the old boss.” – The Who Presenting a digital event is still relatively new territory for many companies, especially larger organizations that have more recently embraced digital events as a cost-cutting measure to save on travel. Just as there are…
What Makes a Great Virtual Event Manager?
Event manager = 1/3 mad scientist, 1/3 psychologist, 1/3 logistics expert. Since digital events share many of the attributes of physical events, it makes sense to start by discussing some of the attributes of event managers in general. In many ways, events are like chemistry experiments – place a few thousand people in…
Social Distancing: How to Still Connect with Customers
While everyone is grappling with the unknown and unexpected, small-to-medium-size businesses concerned not only with the health of themselves and their families, but also the health off their businesses. The tech industry alone has lost over $1 billion due to cancellations and shutdowns in this worldwide time…
How to Make Your Next Virtual Event Fascinating
Virtual smiles and Hershey’s kisses We’ve all been to events where part of the experience includes an “Expo”, where sponsors and vendors set up 8 x 10 ‘booths’ to promote their products and engage potential clients in a conversation. They buy the space and spend…
Are Virtual Events Too Predictable? 3 Reasons to Embrace Randomness, Unpredictability, & the Unexpected
virtualConsistency is the best foundation for the unexpected Over the last several years, virtual event companies have created reliable frameworks and systems to help their clients drive more leads and maximize event ROI. Unlike virtual worlds, such as Second Life, virtual event platform providers aimed…
How to Transform Your Marketing with Virtual Events
We are witnessing a unique moment in the history of marketing: more than ever, the key audiences that companies are trying to reach are available in plain sight, offering a free, public 24-hour-a-day, 7-days-a-week “focus group” of customer feedback and customer inquiries. Social media like…
Virtual Events and the Art of Effective Listening
Why just “targeting” your customers may be missing the mark If you ask most companies what they hope to accomplish with their next digital event, they will probably give you a long list of sales-related KPI’s including “# of customers reached”, “# of new leads generated”, and “$X in new sales”. Without a…
Virtual Event Profiling – Do You Know What Your Customers Want?
Thinking outside the survey – explicit, implicit and emotional profiling. Over the years, surveys have become a standard tool for capturing customer data at events. In addition to capturing attendance and satisfaction information, surveys still form the backbone of most lead-generation systems. Specifically, the approach…
Measuring Emotions at Virtual Events…Why the Mood-o-Meter Matters
As I’ve written before, emotions matter in digital events. When you host a digital event, you’re not just blandly conveying information and checking boxes on a checklist – you’re hopefully connecting with your audience on a deeper and more memorable level. Your choice of a digital events platform can make a…