Your Guide to Sponsoring a Hybrid Event
Sponsoring a hybrid event allows you to reap the benefits of both in-person and virtual prospect interaction opportunities. With more ways to engage and a wider reach, you can have more meaningful interactions that will convert leads more efficiently. Hybrid events have been rapidly growing…
Building a Virtual Event Employee Code of Conduct
“Meet the new boss/Same as the old boss.” – The Who Presenting a digital event is still relatively new territory for many companies, especially larger organizations that have more recently embraced digital events as a cost-cutting measure to save on travel. Just as there are…
Moving Mobile to the Center of the Virtual Event Experience
266,000 text messages were sent in the U.S. in the time that it took you to read this headline Over the last decade, mobile devices have become so integrated into our daily routines that it is difficult for most of us to imagine living without…
4 Strategies for Creating Great Virtual Event Content
“There’s no business like show business, but there are several businesses like accounting.” – David Letterman In virtual events, as in so many other online endeavors, “content is king.” It doesn’t matter how hard you work at marketing your virtual event, attracting an audience, sponsors and exhibitors –…
7 Virtual Event Best Practices Every Company Needs to Know
“Wise men learn by other men’s mistakes, fools by their own”– Proverb One of the things that I appreciate most about working in the virtual events industry is the level of customization that the technology provides. From profiling and listening tools, to game dynamics and…
What Makes a Great Virtual Event Manager?
Event manager = 1/3 mad scientist, 1/3 psychologist, 1/3 logistics expert. Since digital events share many of the attributes of physical events, it makes sense to start by discussing some of the attributes of event managers in general. In many ways, events are like chemistry experiments – place a few thousand people in…
Social Distancing: How to Still Connect with Customers
While everyone is grappling with the unknown and unexpected, small-to-medium-size businesses concerned not only with the health of themselves and their families, but also the health off their businesses. The tech industry alone has lost over $1 billion due to cancellations and shutdowns in this worldwide time…
How to Make Your Next Virtual Event Fascinating
Virtual smiles and Hershey’s kisses We’ve all been to events where part of the experience includes an “Expo”, where sponsors and vendors set up 8 x 10 ‘booths’ to promote their products and engage potential clients in a conversation. They buy the space and spend…
Are Virtual Events Too Predictable? 3 Reasons to Embrace Randomness, Unpredictability, & the Unexpected
virtualConsistency is the best foundation for the unexpected Over the last several years, virtual event companies have created reliable frameworks and systems to help their clients drive more leads and maximize event ROI. Unlike virtual worlds, such as Second Life, virtual event platform providers aimed…
Virtual and Face to Face Events – Can’t We All Just Get Along?
Virtual event planners + face to face event organizers = best friends forever? Since virtual events first hit the market, there has been a certain amount of tension between face to face event organizers and virtual event planners. In my previous article, “Ten Things I…