Virtual Events and the Art of Influencing Influencers
“The secret of my influence has always been that it remained secret.” – Salvador Dali Throughout history, influence has always been a difficult concept to pin down – we seem to have trouble defining it, but we all seem to “know it when we see it”. In…
Virtual Event Profiling – Do You Know What Your Customers Want?
Thinking outside the survey – explicit, implicit and emotional profiling. Over the years, surveys have become a standard tool for capturing customer data at events. In addition to capturing attendance and satisfaction information, surveys still form the backbone of most lead-generation systems. Specifically, the approach…
Virtual Events and the Power of Anonymity
More information is always good… except when it isn’t Digital events are deeply social experiences – they work best when attendees have every opportunity to share their interests, respond to content and interact with each other. Not only does such information sharing benefit end-users, but it also allows event organizers…
Measuring Emotions at Virtual Events…Why the Mood-o-Meter Matters
As I’ve written before, emotions matter in digital events. When you host a digital event, you’re not just blandly conveying information and checking boxes on a checklist – you’re hopefully connecting with your audience on a deeper and more memorable level. Your choice of a digital events platform can make a…
Challenges in Virtual Events Psychology… And What to Do About It.
Where do psychology and digital events meet? On some level, everyone understands that attendees behave differently depending on the theme and physical context surrounding an event. After all, what happens in Vegas, stays in Vegas… right? Much less has been written about the ways in which technical platforms…
Digital Events for Multi-Generational Audiences
“I’m speaking for all of us. I’m the spokesman for a generation.” – Bob Dylan Usually when people talk about “diversity” in the workforce, the focus is on gender, race, ethnicity, religion, culture, sexual orientation or other ways that people identify and classify themselves. But…
5 Tips for virtual event attendees – how to make friends, win deals, & have fun
Digital events are just like in-person events, except when they aren’t… Over the course of their careers, most business people have the opportunity to attend dozens of conferences and hundreds of customer meetings. For most of these travelers, the process of participating in an in-person event becomes a largely subconscious process. While some…
Keep it Legal – How to Keep Your Digital Event on the Right Side of the Law
Digital events are often embraced by organizations that are looking for innovative ways of doing things – faster, better, cheaper ways of connecting with customers, training employees and building up the organization’s credibility with key partners and market influencers. But despite the promise and excitement that…
Virtual Events: Save or Splurge?
“If you would be wealthy, think of saving as well as getting.” – Benjamin Franklin If your company is hosting a digital event for the first time, it can be a bit intimidating. Digital event platforms offer amazing capabilities and almost endless choices, but it…
How Digital Events Can Help Your Company Go Green
“The environment is everything that isn’t me.” – Albert Einstein In an era of growing public concern about sustainability and the environment, many companies are seeking to “go green” in a number of ways, whether it’s recycling paper, plastic and other materials, using environmentally-sustainable sources for…