Wait a Minute, Doc: Five Reasons Emerald City Comic Con and Other Conventions Should Go Virtual
COVID 19 kill-joy Much to the dismay of comic fans everywhere, confirmed cases of COVID-19 rising across the globe have forced many popular fan conventions such as the Emerald City Comic Con (or ECCC) to cancel or postpone their events in order to mitigate the…
Virtual and Face to Face Events – Can’t We All Just Get Along?
Digital event planners + face to face event organizers = best friends forever? Since Digital events first hit the market, there has been a certain amount of tension between face to face event organizers and digital event planners. In my previous article, “Ten Things I…
7 Principles for Building an Effective Virtual Event Playbook
“Failing to plan is planning to fail” – Alan Lakein Over the past decade, social media has gained acceptance as a legitimate tool for facilitating conversations between employees and consumers. At the same time, companies have debated the merits (and costs) of setting up an…
Differences between Webinars, Online Meetings and Virtual Events
Many people often confuse “webinars” and “online meetings” with “digital events.” While each of these other online conferencing tools have their benefits, they are not the same as digital events. Learn more about the differences between these different types of online meeting spaces – and…
How to Transform Your Marketing with Virtual Events
We are witnessing a unique moment in the history of marketing: more than ever, the key audiences that companies are trying to reach are available in plain sight, offering a free, public 24-hour-a-day, 7-days-a-week “focus group” of customer feedback and customer inquiries. Social media like…
10 Things I Won’t Miss About In-Person Events
Event management is tough… really tough. In fact, if you’re an event planner with any experience, you’re probably one of the only people in the world that knows how to ship an elephant from Dallas to Alaska, negotiate with three vendors at the same time,…
6 Virtual Event Disasters…and How to Avoid Them
“We are the authors of our own disasters” – Latin Proverb. Digital events are an ideal way to cost-effectively connect and share information with your internal teams, customers and partners. But although the technology now exists to bring together people from wide-ranging geographic locations and different parts…
5 Ways to Make Your Next Virtual Event Feel More Real
We built this city on 1’s and 0’s No matter how many digital events I attend, there are always one or two in-person conferences that I really look forward to visiting every year. At these events, I bask in the cacophony of conversations, sounds, lights and experiences. And most of…
TEDx: The Phenomenon of Digital Knowledge
“I’m an unreasonable person. And if TED is anything, it is the Olympics of unreasonable people.” – Bob Geldof, Musician and anti-poverty activist The annual TED Conference, dedicated to “ideas worth spreading,” has become one of the most influential, exclusive and widely watched events each year. TED stands for Technology, Education…
Virtual Events and the Art of Effective Listening
Why just “targeting” your customers may be missing the mark If you ask most companies what they hope to accomplish with their next digital event, they will probably give you a long list of sales-related KPI’s including “# of customers reached”, “# of new leads generated”, and “$X in new sales”. Without a…