Building a Virtual Event Employee Code of Conduct
“Meet the new boss/Same as the old boss.” – The Who Presenting a digital event is still relatively new territory for many companies, especially larger organizations that have more recently embraced digital events as a cost-cutting measure to save on travel. Just as there are…
How to Create Hyper Personalized Experiences for your Virtual Event Attendees
A few months back, maybe even a little longer ago now, I was listening to Bruno Mars on Spotify. When the album ended, Spotify began streaming a mix of new artists and bands based on my previous preferences. Many of which, I hadn’t previously been…
Moving Mobile to the Center of the Virtual Event Experience
266,000 text messages were sent in the U.S. in the time that it took you to read this headline Over the last decade, mobile devices have become so integrated into our daily routines that it is difficult for most of us to imagine living without…
What Makes a Great Virtual Event Manager?
Event manager = 1/3 mad scientist, 1/3 psychologist, 1/3 logistics expert. Since digital events share many of the attributes of physical events, it makes sense to start by discussing some of the attributes of event managers in general. In many ways, events are like chemistry experiments – place a few thousand people in…
How to Leverage User-Generated Content in Your Next Virtual Event
“Our best thoughts come from others.” – Ralph Waldo Emerson Over the last few years, one of the major trends on the Internet has been a move towards user-driven experiences. During this time, crowd-sourcing (outsourcing tasks to a community of specialists) has emerged as a legitimate alternative to the creative agency…
Social Distancing: How to Still Connect with Customers
While everyone is grappling with the unknown and unexpected, small-to-medium-size businesses concerned not only with the health of themselves and their families, but also the health off their businesses. The tech industry alone has lost over $1 billion due to cancellations and shutdowns in this worldwide time…
Tweet? DM? Sell? – 8 Ways to Improve Your Virtual Event Etiquette
As we grapple with social-distancing and increasingly rely on virtual events for some semblance of normalcy, community and connection, I want to cover virtual event etiquette for attendees and share some tips on how to get the most out of your virtual event experience. The…
How to Make Your Next Virtual Event Fascinating
Virtual smiles and Hershey’s kisses We’ve all been to events where part of the experience includes an “Expo”, where sponsors and vendors set up 8 x 10 ‘booths’ to promote their products and engage potential clients in a conversation. They buy the space and spend…
Why Emotions Matter in Virtual Events
“I would rather entertain and hope that people learned something than educate people and hope they were entertained.” – Walt Disney When you hear the word, “digital events,” what is the first image or phrase that comes to mind? Technology, computer screens, conference call speakerphones,…
Virtual Events – One Night Stand Or Long-Term Relationship?
Turning first dates into relationships Just like a short-lived romantic encounter, a traditional virtual event has a beautiful beginning and (most of the time) a mutually agreeable end. The purpose of such virtual events is to meet an immediate need for connection, share information and…