Building a Virtual Event Employee Code of Conduct
“Meet the new boss/Same as the old boss.” – The Who Presenting a digital event is still relatively new territory for many companies, especially larger organizations that have more recently embraced digital events as a cost-cutting measure to save on travel. Just as there are…
Moving Mobile to the Center of the Virtual Event Experience
266,000 text messages were sent in the U.S. in the time that it took you to read this headline Over the last decade, mobile devices have become so integrated into our daily routines that it is difficult for most of us to imagine living without…
What Makes a Great Virtual Event Manager?
Event manager = 1/3 mad scientist, 1/3 psychologist, 1/3 logistics expert. Since digital events share many of the attributes of physical events, it makes sense to start by discussing some of the attributes of event managers in general. In many ways, events are like chemistry experiments – place a few thousand people in…
How to Make Your Next Virtual Event Fascinating
Virtual smiles and Hershey’s kisses We’ve all been to events where part of the experience includes an “Expo”, where sponsors and vendors set up 8 x 10 ‘booths’ to promote their products and engage potential clients in a conversation. They buy the space and spend…
Differences between Webinars, Online Meetings and Virtual Events
Many people often confuse “webinars” and “online meetings” with “virtual events.” While each of these other online conferencing tools have their benefits, they are not the same as virtual events. Learn more about the differences between these different types of online meeting spaces – and…
How to Transform Your Marketing with Virtual Events
We are witnessing a unique moment in the history of marketing: more than ever, the key audiences that companies are trying to reach are available in plain sight, offering a free, public 24-hour-a-day, 7-days-a-week “focus group” of customer feedback and customer inquiries. Social media like…
Virtual Events and the Art of Effective Listening
Why just “targeting” your customers may be missing the mark If you ask most companies what they hope to accomplish with their next digital event, they will probably give you a long list of sales-related KPI’s including “# of customers reached”, “# of new leads generated”, and “$X in new sales”. Without a…
Virtual Event Profiling – Do You Know What Your Customers Want?
Thinking outside the survey – explicit, implicit and emotional profiling. Over the years, surveys have become a standard tool for capturing customer data at events. In addition to capturing attendance and satisfaction information, surveys still form the backbone of most lead-generation systems. Specifically, the approach…
Virtual Events for Multi-Generational Audiences
“I’m speaking for all of us. I’m the spokesman for a generation.” – Bob Dylan Usually when people talk about “diversity” in the workforce, the focus is on gender, race, ethnicity, religion, culture, sexual orientation or other ways that people identify and classify themselves. But…
5 Tips for virtual event attendees – how to make friends, win deals, & have fun
Digital events are just like in-person events, except when they aren’t… Over the course of their careers, most business people have the opportunity to attend dozens of conferences and hundreds of customer meetings. For most of these travelers, the process of participating in an in-person event becomes a largely subconscious process. While some…