6 Virtual Event Disasters and How to Avoid Them
“We are the authors of our own disasters” – Latin Proverb. Virtual events are an ideal way to cost-effectively connect and share information with your internal teams, customers and partners. But although the technology now exists to bring together people from wide-ranging geographic locations…
5 Ways to Make Your Next Virtual Event Feel More Real
We built this city on 1’s and 0’s No matter how many virtual events I attend, there are always one or two in-person conferences that I really look forward to visiting every year. At these events, I bask in the cacophony of conversations, sounds, lights and experiences. And most…
TEDx: The Phenomenon of Virtual Knowledge
“I’m an unreasonable person. And if TED is anything, it is the Olympics of unreasonable people.” – Bob Geldof, Musician and anti-poverty activist The annual TED Conference, dedicated to “ideas worth spreading,” has become one of the most influential, exclusive and widely watched Virtual events each year. TED stands for…
Virtual Events and the Art of Effective Listening
Why just “targeting” your customers may be missing the mark If you ask most companies what they hope to accomplish with their next virtual event, they will probably give you a long list of sales-related KPI’s including “# of customers reached”, “# of new leads generated”, and “$X in new sales”. Without a…
Virtual Events and the Art of Influencing Influencers
Virtual Events and the Art of Influencing Influencers
Virtual Event Profiling – Do You Know What Your Customers Want?
Thinking outside the survey – explicit, implicit and emotional profiling. Over the years, surveys have become a standard tool for capturing customer data at events. In addition to capturing attendance and satisfaction information, surveys still form the backbone of most lead-generation systems. Specifically, the approach…
Virtual Events and the Power of Anonymity
More information is always good… except when it isn’t Virtual events are deeply social experiences – they work best when attendees have every opportunity to share their interests, respond to content and interact with each other. Not only does such information sharing benefit end-users, but it also allows event organizers…
Measuring Emotions at Virtual Events…Why the Mood-o-Meter Matters
As I’ve written before, emotions matter in virtual events. When you host a digital event, you’re not just blandly conveying information and checking boxes on a checklist – you’re hopefully connecting with your audience on a deeper and more memorable level. Your choice of a digital events platform can make a…
Challenges in Virtual Events Psychology… And What to Do About It.
Where do psychology and virtual events meet? On some level, everyone understands that attendees behave differently depending on the theme and physical context surrounding an event. After all, what happens in Vegas, stays in Vegas… right? Much less has been written about the ways in which technical…
Virtual Events for Multi-Generational Audiences
“I’m speaking for all of us. I’m the spokesman for a generation.” – Bob Dylan Usually when people talk about “diversity” in the workforce, the focus is on gender, race, ethnicity, religion, culture, sexual orientation or other ways that people identify and classify themselves. But…