Challenges in Virtual Events Psychology… And What to Do About It.
Where do psychology and digital events meet? On some level, everyone understands that attendees behave differently depending on the theme and physical context surrounding an event. After all, what happens in Vegas, stays in Vegas… right? Much less has been written about the ways in which technical platforms…
Virtual Events for Multi-Generational Audiences
“I’m speaking for all of us. I’m the spokesman for a generation.” – Bob Dylan Usually when people talk about “diversity” in the workforce, the focus is on gender, race, ethnicity, religion, culture, sexual orientation or other ways that people identify and classify themselves. But…
5 Tips for virtual event attendees – how to make friends, win deals, & have fun
Digital events are just like in-person events, except when they aren’t… Over the course of their careers, most business people have the opportunity to attend dozens of conferences and hundreds of customer meetings. For most of these travelers, the process of participating in an in-person event becomes a largely subconscious process. While some…
Keep it Legal – How to Keep Your Virtual Event on the Right Side of the Law
Virtual events are often embraced by organizations that are looking for innovative ways of doing things – faster, better, cheaper ways of connecting with customers, training employees and building up the organization’s credibility with key partners and market influencers. But despite the promise and excitement…
Virtual Events: Save or Splurge?
“If you would be wealthy, think of saving as well as getting.” – Benjamin Franklin If your company is hosting a digital event for the first time, it can be a bit intimidating. Digital event platforms offer amazing capabilities and almost endless choices, but it…
How Virtual Events Can Help Your Company Go Green
“The environment is everything that isn’t me.” – Albert Einstein In an era of growing public concern about sustainability and the environment, many companies are seeking to “go green” in a number of ways, whether it’s recycling paper, plastic and other materials, using environmentally-sustainable sources for…
How to Use Social Media Before, During and After Your Virtual Event
“Marketing is no longer about the stuff that you make, but about the stories you tell” – Seth Godin From a marketing perspective, social media represents more than just a collection of new tactics for acquiring reach and engaging customers; it represents a fundamental shift in…
Virtual Events and the Future of Tourism
Virtual events for travel influencers? It’s a good start! In the ultra-competitive global tourism market, countries from Australia to Zambia are caught in a constant struggle for the attention of tour agents. While many consumers now plan their own trips, travel agents and travel writers are still critically important…
7 Uncommon Questions You Should Ask Before Choosing a Virtual Event Platform Provider
“If you do not know how to ask the right question, you discover nothing.”- W. Edwards Deming Since founding Social27, I have had the opportunity to engage with hundreds of customers on events ranging from small internal meetings, to large B2B conferences with thousands of…
Game Dynamics and Games in Digital Events
Game dynamics vs. games Numerous articles have been written regarding the immergence of game dynamics as a tool to drive customer behavior online. Given the importance of social media, it is not surprising that many of the examples given of game dynamics involve social media…