4 Ways to Break the Ice at Your Next Virtual Event
“A conversation is a dialogue, not a monologue…” – Truman Capote The great majority of Virtual Event attendees are very comfortable with networking online and see this as central to the event experience. At the same time, while effective networking at a virtual event is possible (even highly…
Building a Virtual Event Employee Code of Conduct
“Meet the new boss/Same as the old boss.” – The Who Presenting a digital event is still relatively new territory for many companies, especially larger organizations that have more recently embraced digital events as a cost-cutting measure to save on travel. Just as there are…
Moving Mobile to the Center of the Virtual Event Experience
266,000 text messages were sent in the U.S. in the time that it took you to read this headline Over the last decade, mobile devices have become so integrated into our daily routines that it is difficult for most of us to imagine living without…
4 Strategies for Creating Great Virtual Event Content
“There’s no business like show business, but there are several businesses like accounting.” – David Letterman. In virtual events, as in so many other online endeavors, “content is king.” It doesn’t matter how hard you work at marketing your virtual event, attracting an audience, sponsors and exhibitors – if…
7 Virtual Event Best Practices Every Company Needs to Know
“Wise men learn by other men’s mistakes, fools by their own”– Proverb One of the things that I appreciate most about working in the virtual events industry is the level of customization that the technology provides. From profiling and listening tools, to game dynamics and…
What Makes a Great Virtual Event Manager?
Event manager = 1/3 mad scientist, 1/3 psychologist, 1/3 logistics expert. Since digital events share many of the attributes of physical events, it makes sense to start by discussing some of the attributes of event managers in general. In many ways, events are like chemistry experiments – place a few thousand people in…
How to Leverage User-Generated Content in Your Next Virtual Event
“Our best thoughts come from others.” – Ralph Waldo Emerson Over the last few years, one of the major trends on the Internet has been a move towards user-driven experiences. During this time, crowd-sourcing (outsourcing tasks to a community of specialists) has emerged as a legitimate alternative to the creative agency…
Social Distancing: How to Still Connect with Customers
While everyone is grappling with the unknown and unexpected, small-to-medium-size businesses concerned not only with the health of themselves and their families, but also the health off their businesses. The tech industry alone has lost over $1 billion due to cancellations and shutdowns in this worldwide…
Tweet? DM? Sell? – 8 Ways to Improve Your Virtual Event Etiquette
As we grapple with social-distancing and increasingly rely on virtual events for some semblance of normalcy, community and connection, I want to cover virtual event etiquette for attendees and share some tips on how to get the most out of your virtual event experience. The…
How to Make Your Next Virtual Event Fascinating
Virtual smiles and Hershey’s kisses We’ve all been to events where part of the experience includes an “Expo”, where sponsors and vendors set up 8 x 10 ‘booths’ to promote their products and engage potential clients in a conversation. They buy the space and spend…