“I’m speaking for all of us. I’m the spokesman for a generation.”  – Bob Dylan  Usually when people talk about “diversity” in the workforce, the focus is on gender, race, ethnicity, religion, culture, sexual orientation or other ways that people identify and classify themselves. But…

Virtual events are often embraced by organizations that are looking for innovative ways of doing things – faster, better, cheaper ways of connecting with customers, training employees and building up the organization’s credibility with key partners and market influencers. But despite the promise and excitement…

“Here we are now/Entertain us.” – Nirvana, “Smells Like Teen Spirit”  Marketing a Digital Event is about more than just attracting an audience – it’s not just a matter of sending out an e-mail blast and hoping for the best. As I discussed in my previous post about…

There must be something to the idea of “the wisdom of crowds,” because people tend to want to go where other people are. “Social proof” is a marketing buzzword that is based on the idea that people tend to seek out experiences that have already…

Digital events offer a new way for companies to connect with their key audiences – but despite the many developments in digital events platforms, interactive features and technological “bells and whistles,” one of the most important elements of a successful digital event is something old: presentation skills.   A good presentation…

When you’re planning a digital event, it’s important to know what makes planning a one-shot event and multi-stage event different. Any multi-stage digital event brings an additional level of complexity, not only in terms of scheduling the dates but in terms of developing content, scheduling speakers and exhibitors, building an audience and measuring results from each stage of the event.  …