Virtual Events – One Night Stand Or Long-Term Relationship?
Turning first dates into relationships Just like a short-lived romantic encounter, a traditional digital event has a beautiful beginning and (most of the time) a mutually agreeable end. The purpose of such digital events is to meet an immediate need for connection, share information and…
Virtual Events – Where’s the Wow?
Is Cirque Du Soleil the most fascinating show on Earth? Though it has been several years since I first witnessed Cirque Du Soleil, I still remember it like it was yesterday. From the second the performance started, I found myself completely immersed in a cacophony…
Are Virtual Events more “Democratic” than F2F events?
Digital events are one of the fastest growing trends in online marketing, with organizations seeking new ways to connect with key audiences in a cost-effective manner. While there are many benefits to hosing a digital event, ranging from lower travel costs to bigger audiences…
Wait a Minute, Doc: Five Reasons Emerald City Comic Con and Other Conventions Should Go Virtual
COVID 19 kill-joy Much to the dismay of comic fans everywhere, confirmed cases of COVID-19 rising across the globe have forced many popular fan conventions such as the Emerald City Comic Con (or ECCC) to cancel or postpone their events in order to mitigate the…
Digital Events for Multi-Generational Audiences
“I’m speaking for all of us. I’m the spokesman for a generation.” – Bob Dylan Usually when people talk about “diversity” in the workforce, the focus is on gender, race, ethnicity, religion, culture, sexual orientation or other ways that people identify and classify themselves. But…
Keep it Legal – How to Keep Your Digital Event on the Right Side of the Law
Digital events are often embraced by organizations that are looking for innovative ways of doing things – faster, better, cheaper ways of connecting with customers, training employees and building up the organization’s credibility with key partners and market influencers. But despite the promise and excitement that…
How Digital Events Can Help Your Company Go Green
“The environment is everything that isn’t me.” – Albert Einstein In an era of growing public concern about sustainability and the environment, many companies are seeking to “go green” in a number of ways, whether it’s recycling paper, plastic and other materials, using environmentally-sustainable sources for…
Digital Events and the Future of Tourism
Digital events for travel influencers? It’s a good start! In the ultra-competitive global tourism market, countries from Australia to Zambia are caught in a constant struggle for the attention of tour agents. While many consumers now plan their own trips, travel agents and travel writers are still critically important…
Is SMB the Next BIG Opportunity for Digital Events?
Small business is big business, except when it isn’t… On the surface, the SMB segment represents a huge opportunity for digital event providers. For starters, 99.7% of all business in the U.S. were small businesses in 2019. In addition, as a segment, SMB has been among the fastest to adopt…
Virtual Events – Why the Little Things Count
Life is messy and unpredictable. People are energized by the unexpected. You’re organizing a virtual event. Someone on your team asks you how you want to introduce the keynote. The team goes back and forth discussing the various options, weighing the pros and cons of every…