Virtual Events for Multi-Generational Audiences
“I’m speaking for all of us. I’m the spokesman for a generation.” – Bob Dylan Usually when people talk about “diversity” in the workforce, the focus is on gender, race, ethnicity, religion, culture, sexual orientation or other ways that people identify and classify themselves. But…
Keep it Legal – How to Keep Your Virtual Event on the Right Side of the Law
Virtual events are often embraced by organizations that are looking for innovative ways of doing things – faster, better, cheaper ways of connecting with customers, training employees and building up the organization’s credibility with key partners and market influencers. But despite the promise and excitement…
Is SMB the Next BIG Opportunity for Virtual Events?
Small business is big business, except when it isn’t… On the surface, the SMB segment represents a huge opportunity for virtual event providers. For starters, 99.7% of all business in the U.S. were small businesses in 2019. In addition, as a segment, SMB has been among the fastest to adopt…
Virtual Events – Why the Little Things Count
Life is messy and unpredictable. People are energized by the unexpected. You’re organizing a virtual event. Someone on your team asks you how you want to introduce the keynote. The team goes back and forth discussing the various options, weighing the pros and cons of every…
10 Digital Event Marketing Tips Part 2
“Here we are now/Entertain us.” – Nirvana, “Smells Like Teen Spirit” Marketing a Digital Event is about more than just attracting an audience – it’s not just a matter of sending out an e-mail blast and hoping for the best. As I discussed in my previous post about…
Using “Social Proof” at your Digital Events
There must be something to the idea of “the wisdom of crowds,” because people tend to want to go where other people are. “Social proof” is a marketing buzzword that is based on the idea that people tend to seek out experiences that have already…
How to Present at a Digital Event
Digital events offer a new way for companies to connect with their key audiences – but despite the many developments in digital events platforms, interactive features and technological “bells and whistles,” one of the most important elements of a successful digital event is something old: presentation skills. A good presentation…
Making Time Work for You Through Multi-Stage Digital Events
When you’re planning a digital event, it’s important to know what makes planning a one-shot event and multi-stage event different. Any multi-stage digital event brings an additional level of complexity, not only in terms of scheduling the dates but in terms of developing content, scheduling speakers and exhibitors, building an audience and measuring results from each stage of the event. …