Virtual Events: Save or Splurge?
“If you would be wealthy, think of saving as well as getting.” – Benjamin Franklin If your company is hosting a digital event for the first time, it can be a bit intimidating. Digital event platforms offer amazing capabilities and almost endless choices, but it…
How Virtual Events Can Help Your Company Go Green
“The environment is everything that isn’t me.” – Albert Einstein In an era of growing public concern about sustainability and the environment, many companies are seeking to “go green” in a number of ways, whether it’s recycling paper, plastic and other materials, using environmentally-sustainable sources for…
7 Uncommon Questions You Should Ask Before Choosing a Virtual Event Platform Provider
“If you do not know how to ask the right question, you discover nothing.”- W. Edwards Deming Since founding Social27, I have had the opportunity to engage with hundreds of customers on events ranging from small internal meetings, to large B2B conferences with thousands of…
Is SMB the Next BIG Opportunity for Virtual Events?
Small business is big business, except when it isn’t… On the surface, the SMB segment represents a huge opportunity for virtual event providers. For starters, 99.7% of all business in the U.S. were small businesses in 2019. In addition, as a segment, SMB has been among the fastest to adopt…
Game Dynamics and Games in Digital Events
Game dynamics vs. games Numerous articles have been written regarding the immergence of game dynamics as a tool to drive customer behavior online. Given the importance of social media, it is not surprising that many of the examples given of game dynamics involve social media…
Virtual Events – Why the Little Things Count
Life is messy and unpredictable. People are energized by the unexpected. You’re organizing a virtual event. Someone on your team asks you how you want to introduce the keynote. The team goes back and forth discussing the various options, weighing the pros and cons of every…
Mobile Digital Events? You’ll Need an App for That!
If you’re considering integrating mobile functionality into your next digital event, it pays to develop a customized digital event mobile application. There are several reasons why mobile apps can add big value by enabling a richer experience for your attendees. Companies are still uncovering new…
4 Ways for NGOs to Use Virtual Events to Help the Developing World
“My greatest challenge has been to change the mindset of people. Mindsets play strange tricks on us. We see things the way our minds have instructed our eyes to see.” – Muhammad Yunus, founder of Grameen Bank International NGOs (non-governmental organizations) deliver vital services and provide essential assistance in…
6 Ways that Virtual Events Can Help Non-profit Fundraising
“Charity begins at home, and justice begins next door.” – Charles Dickens Virtual events are becoming more prevalent as corporations and government organizations look to save money while improving the efficiency of their major meetings – but are virtual events good for non-profit organizations as well? Is it possible for non-profit…
10 Marketing Tips to Drive People to Your Next Digital Event – Part 1
“If you build it, he will come.” – Field of Dreams Digital events are nothing new, but they are experiencing a boom in the business-to-business marketing sector as more companies look to utilize online technology to connect with customers, train employees and share the expertise…