Are You Spending Too Much Time in Your Inbox?
Automated email funnels are nothing new. Even recommended text in email service providers like Outlook and Gmail have become mainstream. But what if you could send personalized, automated…
100 Automation Use Cases To Intelligently Transform Your Industry
100 Automation Use Cases To Intelligently Transform Your Industry Automation is impacting industries in extraordinary ways. There are hundreds of use cases that are applicable across industries as…
How to Accelerate Ecosystem Growth with a #NoFriction Customer Journey
How to Accelerate Ecosystem Growth with a #NoFriction Customer Journey Your manager just handed you a task to buy a new solution for customer success management- adoption, usage,…
How to Be an Intelligent B2B Tech Buyer in 2019
Digital transformation has changed the way that B2B does business. I’ll walk you through how to buy tech intelligently. How to Be an Intelligent B2B Tech Buyer in…
How to Flip the Drip and Create a Binge Content Strategy in Five Steps
In my first Flip the Drip blog, I introduced the idea of flipping the drip and how it integrates with the modern flipped sales funnel. If you haven’t…
How to Accelerate Sales- Flip the Drip!
It’s time to drop the outdated drip campaign to meet your potential B2B buyers in a way that meets their unique needs. How to Accelerate Sales- Flip the…
Being Intelligent with Automation — Automating Every Industry
Automation can reduce costs, save time and increase ROI, but it needs to be implemented intelligently to garner the best business outcomes. Being Intelligent with Automation — Automating…
Being Intelligent with Automation — Which Type of Automation is Right for You?
Intelligent automation or robotic process automation? A problem-driven approach or a solution-driven approach? Every organization is different. What’s the best implementation approach for your organization? Being Intelligent with…
Three Approaches to B2B Segmentation: Firmographics, Propensity, and Role-Based Marketing
B2B firms now have the capacity to become leaders in customer insight driven analytics. B2C firms have long led customer insights initiatives, driving innovation in marketing analytics. These…
Microsoft Teams Plus Social27 AI Equals Epic Marketing
While every marketer faces unique challenges, a little artificial intelligence (AI) mixed with Microsoft Teams can help every marketer succeed and thrive. Microsoft Teams Plus Social27 AI Equals…