Three Approaches to B2B Segmentation: Firmographics, Propensity, and Role-Based Marketing
B2B firms now have the capacity to become leaders in customer insight driven analytics. B2C firms have long led customer insights initiatives, driving innovation in marketing analytics. These…
Microsoft Teams Plus Social27 AI Equals Epic Marketing
While every marketer faces unique challenges, a little artificial intelligence (AI) mixed with Microsoft Teams can help every marketer succeed and thrive. Microsoft Teams Plus Social27 AI Equals…
Hard vs Soft Gating: The Benefits of Soft Gating
My firsthand experience of hard gating We were in the market for an ABM solution and my manager tasked me with preparing and presenting a proposal at the…