Are You Spending Too Much Time in Your Inbox?
Automated email funnels are nothing new. Even recommended text in email service providers like Outlook and Gmail have become mainstream. But what if you could send personalized, automated…
Augmenting Your Workforce — Automation and Humans Working Together for the Better
No, automation and artificial intelligence isn’t replacing jobs, it’s augmenting your workforce to make their work more valuable and fulfilling. Augmenting Your Workforce — Automation and Humans Working…
How to Accelerate Ecosystem Growth with a #NoFriction Customer Journey
How to Accelerate Ecosystem Growth with a #NoFriction Customer Journey Your manager just handed you a task to buy a new solution for customer success management- adoption, usage,…
How to Be an Intelligent B2B Tech Buyer in 2019
Digital transformation has changed the way that B2B does business. I’ll walk you through how to buy tech intelligently. How to Be an Intelligent B2B Tech Buyer in…
How to Accelerate Sales- Flip the Drip!
It’s time to drop the outdated drip campaign to meet your potential B2B buyers in a way that meets their unique needs. How to Accelerate Sales- Flip the…
Being Intelligent with Automation — Automating Every Industry
Automation can reduce costs, save time and increase ROI, but it needs to be implemented intelligently to garner the best business outcomes. Being Intelligent with Automation — Automating…
Three Approaches to B2B Segmentation: Firmographics, Propensity, and Role-Based Marketing
B2B firms now have the capacity to become leaders in customer insight driven analytics. B2C firms have long led customer insights initiatives, driving innovation in marketing analytics. These…
Microsoft Teams Plus Social27 AI Equals Epic Marketing
While every marketer faces unique challenges, a little artificial intelligence (AI) mixed with Microsoft Teams can help every marketer succeed and thrive. Microsoft Teams Plus Social27 AI Equals…
How to Captivate the B2B Buyer: Their Frustrations and the Solutions
Today, B2B buyers are behaving very much like B2C buyers and they expect similar experiences in their journey to a purchase. The business-to-business (B2B) customer, was believed to…
How to Perfect the Customer-centric Sales Funnel
Today, companies struggle to gain and retain customers. In times of cut-throat competition, the importance of efficient sales funnels cannot be disputed. For the uninitiated, a sales funnel…