Three Approaches to B2B Segmentation: Firmographics, Propensity, and Role-Based Marketing
B2B firms now have the capacity to become leaders in customer insight driven analytics. B2C firms have long led customer insights initiatives, driving innovation in marketing analytics. These…
How to Captivate the B2B Buyer: Their Frustrations and the Solutions
Today, B2B buyers are behaving very much like B2C buyers and they expect similar experiences in their journey to a purchase. The business-to-business (B2B) customer, was believed to…
How to Perfect the Customer-centric Sales Funnel
Today, companies struggle to gain and retain customers. In times of cut-throat competition, the importance of efficient sales funnels cannot be disputed. For the uninitiated, a sales funnel…
How to Design a Personality for Your AI Assistant
AI Assistants have been around since the 1960s, but even as their popularity has gone mainstream, their personalities are still largely lack-luster. Chatbots are not new. MIT has…
AI Assistants vs Chatbots Round 2 🥊
In case you missed the first round of our AI Assistants vs Chatbots blog series, here’s a brief recap of the bout. With the rise of artificial intelligence,…
How to Get Visibility and Insights on All Customer Conversations
Imagine turning perceptions into concrete data by analyzing all your customer calls and emails. Keep sales and marketing teams motivated by effortlessly implementing your own Social27 Conversational Intelligence…
How to Predict Customer Needs with Automated Intent Extraction
How to Predict Customer Needs with Automated Intent Extraction Intent drives sales. This is something that has been widely known in the B2C community for some time. It…
A Look into Automation & its Different Types
A Look into Automation & its Different Types There is no denying it. We are amidst a colossal digital revolution that is changing our society and economy. Automation…
Can AI be Trusted in Healthcare?
Can AI be Trusted in Healthcare? Artificial intelligence (AI) is augmenting the human workforce in many industries and healthcare is no different, where AI is being used to elevate…
The Changing Landscape of the Healthcare Industry part 1
The Changing Landscape of the Healthcare Industry part 1 Imagine the amount of time you spend during a visit to the doctor. A majority of your time is…