Build a data first business with Microsoft Power Platform
Customer personalization is now becoming the new norm. From recommended Netflix TV shows popping up on your home page as you log-in, to Spotify playlists based on what…
Unleash the power of AI with Microsoft Project Cortex
With so many new advancements in Artificial Intelligence in the past couple years, how do you know where to start when implementing AI into your business? Artificial Intelligence…
How to Be an Intelligent B2B Tech Buyer in 2019
Digital transformation has changed the way that B2B does business. I’ll walk you through how to buy tech intelligently. How to Be an Intelligent B2B Tech Buyer in…
How to Accelerate Sales- Flip the Drip!
It’s time to drop the outdated drip campaign to meet your potential B2B buyers in a way that meets their unique needs. How to Accelerate Sales- Flip the…
Being Intelligent with Automation — Partnering with a Vendor Versus Managing In-House
Being Intelligent with Automation — Partnering with a Vendor Versus Managing In-House In part 1 of our blog series, ‘Being Intelligent with Automation’, we covered the following key…
Being Intelligent with Automation — Automating Every Industry
Automation can reduce costs, save time and increase ROI, but it needs to be implemented intelligently to garner the best business outcomes. Being Intelligent with Automation — Automating…
Three Approaches to B2B Segmentation: Firmographics, Propensity, and Role-Based Marketing
B2B firms now have the capacity to become leaders in customer insight driven analytics. B2C firms have long led customer insights initiatives, driving innovation in marketing analytics. These…
How to Predict Customer Needs with Automated Intent Extraction
How to Predict Customer Needs with Automated Intent Extraction Intent drives sales. This is something that has been widely known in the B2C community for some time. It…
A Look into Automation & its Different Types
A Look into Automation & its Different Types There is no denying it. We are amidst a colossal digital revolution that is changing our society and economy. Automation…