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How to funnel customers into your business part 1

Many marketers struggle to gauge the efficacy of their content efforts. Utilizing the marketing funnel to strategize content release can ensure more conversions from your great content. Today, effective marketing strategies rely heavily on content marketing, especially to target buyers with customized content for each…

There’s No AI Without IA

No AI Without AI So you’re ready to leap into developing an AI strategy for your organization. You’re not alone. Thanks to obvious ROI from implementing AI powered solutions, as discussed in my blog Automation + Augmentation Equals Intelligent Transformation. An increasing number of companies…

Conversational AI for Car Dealerships

When I worked in the auto industry, one of the biggest challenges I faced how difficult it was to pick out qualified buyers from the large influx of online leads. On the other hand, I would often hear customers complain about the buying process; mainly…